Big marketing impact on a tiny budget
Britain's car boot sales are the country's cheapest business school — no fees, no textbooks, just a folding table and a box of DVDs. We break down the sales tactics that work in a drizzle-soaked field and show how to translate them into marketing moves for your small business.
Wilko had low prices and still collapsed; Aldi has low prices and keeps growing. The difference was never the number on the tag — it was the story around it. Here's why 'cheap' is costing you customers, and what to say instead.
Rave flyers, chippy menus, charity shop typography — deliberately low-fi branding is having a moment, and honestly, it's about time. Here's why wearing your budget on your sleeve might be the most trustworthy thing your business can do.
Britain's car boot sellers have been mastering pricing, positioning and persuasion for decades — all without a marketing degree or a media budget. Here's what the professionals in hi-vis vests can teach your small business about making a sale.
Village fetes, Sunday league sides and school fundraisers fill rooms and fields on virtually nothing. Here's what they know about marketing that big budgets forget.
A pound coin only holds a hundred pennies, and your marketing budget is no different. We walk through allocating all 99 of them — and the leaks that'll make you wince.
Before you sign off on that quote or hit publish on that campaign, ask one blunt question: is this worth 99p? Here's how a simple pricing gut-check can stop you overpaying for marketing that doesn't earn its keep.
You don't need a £500-a-month retainer to look professional. From design and email to local SEO and print, here are nine free (or nearly free) tools that cover most of what an agency would charge you for — plus where each one's free tier runs out of road.
Everyone's fighting for attention on screens, which means the letterbox and the shop window have quietly become the least crowded places to market. Here's the case for spending your next £50 on paper instead of pixels.
Most small businesses are pouring money into channels that feel busy but deliver nothing. Here's how to run a proper audit of your marketing using nothing but a spreadsheet, some free tools, and an honest hour with the numbers.
You don't need a marketing agency retainer to get noticed. Here are fifteen tactics — each costing pennies a day — that UK small businesses can start using today.
Aldi, Innocent and Greggs run campaigns with budgets bigger than your annual turnover. But strip away the spend and the strategy underneath is something any small business can copy for less than a hundred quid. Here's how.